The Financial Times' Match.
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And leading the way is pioneering dating site Match. Match, a part of digital media giant IAC's stable of sites sinceis keeping ahead of its competition by redefining how e-lovers find each other on the web. Here are five takeaways from Gelles' profile of the digital romance industry's leading purveyor of relationships: 1.
This is not your father's online dating Digital romance was "once a seedy corner of the internet," Gelles writes, but "online dating has come of age," and today it's "nearly as commonplace as e-commerce. And over the past two years, with much success, Match has rolled out an advanced profile-matching algorithm that recommends potential mates based as much on users' online actions as on what they say they're looking for.
People don't know what they want in a mate The new algorithm, dubbed Synapse, has "taken the allure of online dating and amplified it," says Gelles. Instead of just running "a digital disco where it is easy click find lots of potential dates," Match now aspires to "get to know you, and what you want, better than you know yourself.
A woman might say she only wants to date men in their 20s, but if she often clicks on something males — or even if users similar to her do — Match figures she is open to older men. Not everyone finds their love online Despite the algorithm's notable success, "not even the most potent computers in the world, it seems, can engineer a panacea for lonely hearts," Gelles notes, or stem the disappointment that comes from meeting someone face to face who oversold himself online.
Plenty of Match love-seekers give up after one too many a bad date, or source recommendations.
The stigma of online dating is all but gone "Despite these concerns, it is becoming accepted wisdom that any lingering shame around online dating is gone," says Gelles. Roughly 40 million singles, out of 87 million in the U.
There's no longer "this stigma The success of dating sites lies with women Match founder Gary Kremen says he designed the site with women in mind, and he really knew his venture was a success when his own girlfriend left him for another man she met on Match.
So things like security and anonymity were important.
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